Why do you need a business coach?

Business coaching is a relatively new industry, having started to become more formalized as a distinct profession in the 1980s. Thomas J. Leonard is often credited with being one of the pioneers of modern coaching, founding Coach U in 1988 and laying the groundwork for what would become a vital component of the business world.

Inspiration from the World of Sports

The inspiration for business coaching can be traced back to the mid-1950s, when the principles of sports coaching began to influence the business realm. In sports, the coach stands on the sidelines, focused on the big picture, while players concentrate on their next move. The coach holds the team’s goals in mind and identifies gaps that players on the field can’t see.

This dynamic is critical for success: the coach doesn’t play the game but is essential for the win. Coaches need to know the sport and possess a strategic and coaching skill set that the star players might lack. Striking this balance is key to effective coaching.

Applying Sports Principles to Business

In business, you, the owner, are the star player leading your team. You possess a specific skill set on the field, but you’re human and can’t have every skill set. Your business coach helps you craft your vision, set goals, and hold you to them when you get caught up in the daily grind. They bring training and strategy to help you reach and exceed your biggest dreams.

Why You Need a Business Coach

Now that we’ve covered the backstory, let’s dive into why you need a business coach:

Strategy and Experience: When taking your business in a new direction, you need strategy and experience to navigate uncharted territory.
Vision and Goals: A coach helps you maintain focus on your vision and goals, getting you back on track when you lose sight of them.
Candid Feedback: A coach provides honest feedback in a way that a paid employee might not be able to, helping you avoid self-sabotage.
Tough Decisions: Having a coach means you have someone to counsel you when making difficult decisions.
Combatting Loneliness: Being a business leader can be isolating. A coach provides a sense of community and support.
Handling Overwhelm: Coaches help you manage when you’re in over your head, which happens to everyone at times.
Perspective: A coach can offer insights from both the leader’s and employee’s perspectives, helping you understand and meet the needs of both.
Patience and Encouragement: Coaches remind you that the business journey can take time and encourage you to stay the course, even when progress seems slow.
Celebrating Wins: A coach is there to celebrate your victories, even when others might not fully appreciate them.

In essence, a business coach is a strategic partner dedicated to your success. They bring expertise, objectivity, and support to help you navigate the complexities of running a business and achieving your highest aspirations.